Terms & Conditions

We respect your privacy and are committed to protecting it through our compliance with this privacy
policy (“Policy”). This Policy describes the types of information we may collect from you or that you may
provide (“Personal Information”) on the bellalunashops.com website (“Website” or “Service”) and any
of its related products and services (collectively, “Services”), and our practices for collecting, using,
maintaining, protecting, and disclosing that Personal Information. It also describes the choices available
to you regarding our use of your Personal Information and how you can access and update it.

This Policy is a legally binding agreement between you (“User”, “you” or “your”) and BellaLuna
Distributors LLC (doing business as “BellaLuna”, “we”, “us” or “our”). If you are entering into this
agreement on behalf of a business or other legal entity, you represent that you have the authority to
bind such entity to this agreement, in which case the terms “User”, “you” or “your” shall refer to such
entity. If you do not have such authority, or if you do not agree with the terms of this agreement, you
must not accept this agreement and may not access and use the Website and Services. By accessing and
using the Website and Services, you acknowledge that you have read, understood, and agree to be
bound by the terms of this Policy. This Policy does not apply to the practices of companies that we do
not own or control, or to individuals that we do not employ or manage.

Automatic collection of information

When you open the Website, our servers automatically record information that your browser sends.
This data may include information such as your device’s IP address, browser type, and version, operating
system type and version, language preferences or the webpage you were visiting before you came to
the Website and Services, pages of the Website and Services that you visit, the time spent on those
pages, information you search for on the Website, access times and dates, and other statistics.

Information collected automatically is used only to identify potential cases of abuse and establish
statistical information regarding the usage and traffic of the Website and Services. This statistical
information is not otherwise aggregated in such a way that would identify any particular User of the
system.

Collection of personal information

You can access and use the Website and Services without telling us who you are or revealing any
information by which someone could identify you as a specific, identifiable individual. If, however, you

wish to use some of the features offered on the Website, you may be asked to provide certain Personal
Information (for example, your name and e-mail address).

We receive and store any information you knowingly provide to us when you create an account, make a
purchase, or fill any forms on the Website. When required, this information may include the following:

- Account details (such as user name, unique user ID, password, etc)
- Contact information (such as email address, phone number, etc)
- Basic personal information (such as name, country of residence, etc)
- Payment information (such as credit card details, bank details, etc)
- Geolocation data of your device (such as latitude and longitude)

Some of the information we collect is directly from you via the Website and Services. However, we may
also collect Personal Information about you from other sources such as public databases, social media
platforms, third-party data providers, and our joint marketing partners. Personal Information we collect
from other sources may include demographic information, such as age and gender, device information,
such as IP addresses, location, such as city and state, and online behavioral data, such as information
about your use of social media websites, page view information and search results and links.

You can choose not to provide us with your Personal Information, but then you may not be able to take
advantage of some of the features on the Website. Users who are uncertain about what information is
mandatory are welcome to contact us.

Privacy of children

We do not knowingly collect any Personal Information from children under the age of 18. If you are
under the age of 18, please do not submit any Personal Information through the Website and Services. If
you have reason to believe that a child under the age of 18 has provided Personal Information to us
through the Website and Services, please contact us to request that we delete that child’s Personal
Information from our Services.

We encourage parents and legal guardians to monitor their children’s Internet usage and to help
enforce this Policy by instructing their children never to provide Personal Information through the
Website and Services without their permission. We also ask that all parents and legal guardians

overseeing the care of children take the necessary precautions to ensure that their children are
instructed to never give out Personal Information when online without their permission.

Use and processing of collected information

We act as a data controller and a data processor when handling Personal Information, unless we have
entered into a data processing agreement with you in which case you would be the data controller and
we would be the data processor.

Our role may also differ depending on the specific situation involving Personal Information. We act in
the capacity of a data controller when we ask you to submit your Personal Information that is necessary
to ensure your access and use of the Website and Services. In such instances, we are a data controller
because we determine the purposes and means of the processing of Personal Information.

We act in the capacity of a data processor in situations when you submit Personal Information through
the Website and Services. We do not own, control, or make decisions about the submitted Personal
Information, and such Personal Information is processed only in accordance with your instructions. In
such instances, the User providing Personal Information acts as a data controller.

In order to make the Website and Services available to you, or to meet a legal obligation, we may need
to collect and use certain Personal Information. If you do not provide the information that we request,
we may not be able to provide you with the requested products or services. Any of the information we
collect from you may be used for the following purposes:

- Create and manage user accounts
- Fulfill and manage orders
- Deliver products or services
- Improve products and services
- Send marketing and promotional communications
- Send product and service updates
- Respond to inquiries and offer support
- Request user feedback
- Improve user experience

- Post customer testimonials
- Deliver targeted advertising
- Protect from abuse and malicious users
- Run and operate the Website and Services

Processing your Personal Information depends on how you interact with the Website and Services,
where you are located in the world and if one of the following applies: (i) you have given your consent
for one or more specific purposes; this, however, does not apply, whenever the processing of Personal
Information is subject to California Consumer Privacy Act; (ii) provision of information is necessary for
the performance of an agreement with you and/or for any pre-contractual obligations thereof; (iii)
processing is necessary for compliance with a legal obligation to which you are subject; (iv) processing is
related to a task that is carried out in the public interest or in the exercise of official authority vested in
us; (v) processing is necessary for the purposes of the legitimate interests pursued by us or by a third
party. We may also combine or aggregate some of your Personal Information in order to better serve
you and to improve and update our Website and Services.

Note that under some legislations we may be allowed to process information until you object to such
processing by opting out, without having to rely on consent or any other of the legal bases. In any case,
we will be happy to clarify the specific legal basis that applies to the processing, and in particular
whether the provision of Personal Information is a statutory or contractual requirement, or a
requirement necessary to enter into a contract.

Payment processing

In case of Services requiring payment, you may need to provide your credit card details or other
payment account information, which will be used solely for processing payments. We use third-party
payment processors (“Payment Processors”) to assist us in processing your payment information
securely.

Payment Processors adhere to the latest security standards as managed by the PCI Security Standards
Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. Sensitive
and private data exchange happens over a SSL secured communication channel and is encrypted and
protected with digital signatures, and the Website and Services are also in compliance with strict
vulnerability standards in order to create as secure of an environment as possible for Users. We will
share payment data with the Payment Processors only to the extent necessary for the purposes of
processing your payments, refunding such payments, and dealing with complaints and queries related to
such payments and refunds.

Please note that the Payment Processors may collect some Personal Information from you, which
allows them to process your payments (e.g., your email address, address, credit card details, and bank
account number) and handle all the steps in the payment process through their systems, including data
collection and data processing. Where necessary for processing future or recurring payments and
subject to your prior consent, your financial information will be stored in encrypted form on secure
servers of our Payment Processors. The Payment Processors’ use of your Personal Information is
governed by their respective privacy policies which may or may not contain privacy protections as
protective as this Policy. We suggest that you review their respective privacy policies.

Managing information

You are able to delete certain Personal Information we have about you. The Personal Information you
can delete may change as the Website and Services change. When you delete Personal Information,
however, we may maintain a copy of the unrevised Personal Information in our records for the duration
necessary to comply with our obligations to our affiliates and partners, and for the purposes described
below. If you would like to delete your Personal Information or permanently delete your account, you
can do so on the settings page of your account on the Website.

Disclosure of information

Depending on the requested Services or as necessary to complete any transaction or provide any
Service you have requested, we may share your information with our affiliates, contracted companies,
and service providers (collectively, “Service Providers”) we rely upon to assist in the operation of the
Website and Services available to you and whose privacy policies are consistent with ours or who agree
to abide by our policies with respect to Personal Information. We will not share any personally
identifiable information with third parties and will not share any information with unaffiliated third
parties.

Service Providers are not authorized to use or disclose your information except as necessary to perform
services on our behalf or comply with legal requirements. Service Providers are given the information
they need only in order to perform their designated functions, and we do not authorize them to use or
disclose any of the provided information for their own marketing or other purposes. We will share and
disclose your information only with the following categories of Service Providers:

- Data analytics services
- Data storage services

- Order fulfillment services
- Payment processors
- Sales and marketing services
- Social networks
- Website hosting service providers

We may also disclose any Personal Information we collect, use or receive if required or permitted by
law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that
disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate
fraud, or respond to a government request.

In the event we go through a business transition, such as a merger or acquisition by another company,
or sale of all or a portion of its assets, your user account, and your Personal Information will likely be
among the assets transferred.

Retention of information

We will retain and use your Personal Information for the period necessary as long as your user account
remains active, to enforce our agreements, resolve disputes, and unless a longer retention period is
required or permitted by law.

We may use any aggregated data derived from or incorporating your Personal Information after you
update or delete it, but not in a manner that would identify you personally. Once the retention period
expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the
right to rectification, and the right to data portability cannot be enforced after the expiration of the
retention period.

California privacy rights

Consumers residing in California are afforded certain additional rights with respect to their Personal
Information under the California Consumer Privacy Act (“CCPA”). If you are a California resident, this
section applies to you.

In addition to the rights as explained in this Policy, California residents who provide Personal
Information as defined in the statute to obtain Services for personal, family, or household use are
entitled to request and obtain from us, once a calendar year, information about the categories and
specific pieces of Personal Information we have collected and disclosed.

Furthermore, California residents have the right to request deletion of their Personal Information or opt-
out of the sale of their Personal Information which may include selling, disclosing, or transferring
Personal Information to another business or a third party for monetary or other valuable consideration.
To do so, simply contact us. We will not discriminate against you if you exercise your rights under the
CCPA.

How to exercise your rights

Any requests to exercise your rights can be directed to us through the contact details provided in this
document. Please note that we may ask you to verify your identity before responding to such requests.
Your request must provide sufficient information that allows us to verify that you are the person you are
claiming to be or that you are the authorized representative of such person. If we receive your request
from an authorized representative, we may request evidence that you have provided such an authorized
representative with power of attorney or that the authorized representative otherwise has valid written
authority to submit requests on your behalf.

You must include sufficient details to allow us to properly understand the request and respond to it. We
cannot respond to your request or provide you with Personal Information unless we first verify your
identity or authority to make such a request and confirm that the Personal Information relates to you.

Cookies

Our Website and Services use “cookies” to help personalize your online experience. A cookie is a text file
that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or
deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web
server in the domain that issued the cookie to you. If you choose to decline cookies, you may not be
able to fully experience the features of the Website and Services. You may learn more about cookies and
how they work here.

We may use cookies to collect, store, and track information for security and personalization, to operate
the Website and Services, and for statistical purposes. Please note that you have the ability to accept or

decline cookies. Most web browsers automatically accept cookies by default, but you can modify your
browser settings to decline cookies if you prefer.

Data analytics

Our Website and Services may use third-party analytics tools that use cookies, web beacons, or other
similar information-gathering technologies to collect standard internet activity and usage information.
The information gathered is used to compile statistical reports on User activity such as how often Users
visit our Website and Services, what pages they visit and for how long, etc. We use the information
obtained from these analytics tools to monitor the performance and improve our Website and Services.

Do Not Track signals

Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not
want to have your online activity tracked. Tracking is not the same as using or collecting information in
connection with a website. For these purposes, tracking refers to collecting personally identifiable
information from consumers who use or visit a website or online service as they move across different
websites over time. How browsers communicate the Do Not Track signal is not yet uniform. As a result,
the Website and Services are not yet set up to interpret or respond to Do Not Track signals
communicated by your browser. Even so, as described in more detail throughout this Policy, we limit our
use and collection of your Personal Information.

Advertisements

We may display online advertisements and we may share aggregated and non-identifying information
about our customers that we or our advertisers collect through your use of the Website and Services.
We do not share personally identifiable information about individual customers with advertisers. In
some instances, we may use this aggregated and non-identifying information to deliver tailored
advertisements to the intended audience.

We may also permit certain third-party companies to help us tailor advertising that we think may be of
interest to Users and to collect and use other data about User activities on the Website. These
companies may deliver ads that might place cookies and otherwise track User behavior.

Social media features

Our Website and Services may include social media features, such as the Facebook and Twitter buttons,
Share This buttons, etc (collectively, “Social Media Features”). These Social Media Features may collect
your IP address, what page you are visiting on our Website and Services, and may set a cookie to enable
Social Media Features to function properly. Social Media Features are hosted either by their respective
providers or directly on our Website and Services. Your interactions with these Social Media Features
are governed by the privacy policy of their respective providers.

Email marketing

We offer electronic newsletters to which you may voluntarily subscribe at any time. We are committed
to keeping your e-mail address confidential and will not disclose your email address to any third parties
except as allowed in the information use and processing section. We will maintain the information sent
via e-mail in accordance with applicable laws and regulations.

In compliance with the CAN-SPAM Act, all e-mails sent from us will clearly state who the e-mail is from
and provide clear information on how to contact the sender. You may choose to stop receiving our
newsletter or marketing emails by following the unsubscribe instructions included in these emails or by
contacting us. However, you will continue to receive essential transactional emails.

Push notifications

We offer push notifications to which you may also voluntarily subscribe at any time. To make sure push
notifications reach the correct devices, we rely on a device token unique to your device which is issued
by the operating system of your device. While it is possible to access a list of device tokens, they will not
reveal your identity, your unique device ID, or your contact information to us. We will maintain the
information sent via e-mail in accordance with applicable laws and regulations. If, at any time, you wish
to stop receiving push notifications, simply adjust your device settings accordingly.

Affiliate links

We may engage in affiliate marketing and have affiliate links present on the Website and Services for
the purpose of being able to offer you related or additional products and services. If you click on an
affiliate link, a cookie will be placed on your browser to track any sales for purposes of commissions.

Links to other resources

The Website and Services contain links to other resources that are not owned or controlled by us. Please
be aware that we are not responsible for the privacy practices of such other resources or third parties.
We encourage you to be aware when you leave the Website and Services and to read the privacy
statements of each and every resource that may collect Personal Information.

Information security

We secure information you provide on computer servers in a controlled, secure environment, protected
from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and
physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure
of Personal Information in our control and custody. However, no data transmission over the Internet or
wireless network can be guaranteed.

Therefore, while we strive to protect your Personal Information, you acknowledge that (i) there are
security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity,
and privacy of any and all information and data exchanged between you and the Website and Services
cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in
transit by a third party, despite best efforts.

As the security of Personal Information depends in part on the security of the device you use to
communicate with us and the security you use to protect your credentials, please take appropriate
measures to protect this information.

Data breach

In the event we become aware that the security of the Website and Services has been compromised or
Users’ Personal Information has been disclosed to unrelated third parties as a result of external activity,
including, but not limited to, security attacks or fraud, we reserve the right to take reasonably
appropriate measures, including, but not limited to, investigation and reporting, as well as notification
to and cooperation with law enforcement authorities. In the event of a data breach, we will make
reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to
the User as a result of the breach or if notice is otherwise required by law. When we do, we will post a
notice on the Website.

Changes and amendments

We reserve the right to modify this Policy or its terms related to the Website and Services at any time at
our discretion. When we do, we will revise the updated date at the bottom of this page. We may also
provide notice to you in other ways at our discretion, such as through the contact information you have
provided.

An updated version of this Policy will be effective immediately upon the posting of the revised Policy
unless otherwise specified. Your continued use of the Website and Services after the effective date of
the revised Policy (or such other act specified at that time) will constitute your consent to those
changes. However, we will not, without your consent, use your Personal Information in a manner
materially different than what was stated at the time your Personal Information was collected.

Acceptance of this policy

You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing
and using the Website and Services and submitting your information you agree to be bound by this
Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use
the Website and Services.

Contacting us

If you have any questions regarding the information we may hold about you or if you wish to exercise
your rights, you may use the following data subject request form to submit your request:

https://app.websitepolicies.com/dsar/view/jfcisgyd

If you have any other questions, concerns, or complaints regarding this Policy, we encourage you to
contact us using the details below:

info@bellalunashops.com

We will attempt to resolve complaints and disputes and make every reasonable effort to honor your
wish to exercise your rights as quickly as possible and in any event, within the timescales provided by
applicable data protection laws.

This document was last updated on June 18, 2022